Embracing A Unique Culture

The Boston Celtics: Different by Design

Embracing a Unique Culture

The Boston Celtics are an organization that prides itself on being different from its competition. Their culture is distinct, as is their standard of excellence. This mindset has been a key factor in the Celtics' success over the years, and it continues to guide them as they strive for greatness.

"Different Here"

When the Celtics unveiled "Different Here" as one of their marketing slogans for the 2023-24 season, it was a clear reflection of the organization's identity. The phrase embodies the unique spirit and values that set the Celtics apart.

From commercials to graphics to hashtags, the "Different Here" slogan has been omnipresent throughout the season. It serves as a reminder of the Celtics' commitment to being unconventional and pursuing success on their own terms.